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Media FAQs

When is E3 2021?

E3 2021 is a digital experience taking place from June 12-15 for the general public. There will be additional media days from June 7-11.

Why do I need to register as media for E3 2021 if it’s all digital?

Registering and being approved as media for E3 2021 will gain you early access to the portal and app ahead of anyone else (aside from exhibitors) beginning June 7. The portal and app host a variety of exhibitor booths that will contain content and information, as well as give you the ability to connect directly with exhibitors using the direct chat, video conference and meeting request functions. 

Note, we can not guarantee that exhibitors will be responsive or confirm meeting requests.

When can credentialed media access the portal and app?

Approved media will be able to access the portal and app starting June 7. Once approved, you’ll receive an email alert confirming your credentials along with details around “what’s next?”

Do I have to be credentialed media to access the portal and app?

In order to access the portal and app starting June 7, the first day of Media Week, you have to be credentialed media. If you do not qualify as credentialed media, you may still try to sign up as a fan, industry professional or influencer/creator, but only media will have access early (June 7-11) and only media, industry professionals and influencers/creators will have access to the B2B functionality of the portal/app (direct chat, video conferencing, etc).

What exactly will media have access to in the portal and app during Media Week?

Media will be able to set up their profiles as well as have access to exhibitor booths and the ability to engage with exhibitors in a variety of ways. 

Members of the media will be able to access all the participating exhibitor booth content before the general public, which will allow them to engage with exhibitors early. B2B functionality will allow the media to request to set meetings, direct chat and set up live video conference meetings with exhibitors. Fans do not have access to the B2B functionality. Note, there is no guarantee that exhibitors will engage with media or confirm meetings.

What is the difference between the portal and the app?

Every effort has been made to have parity between the desktop and the mobile app, so there should be slim to no difference.

How is media’s experience in the portal and app different from all other E3 attendees?

Media will have the benefit of logging into the E3 portal and app before everyone else (aside from exhibitors).

Members of the media will be able to access all the participating exhibitor booth content before the general public, which will allow them to engage with exhibitors early. B2B functionality will allow the media to request to set meetings, direct chat and set up live video conference meetings with exhibitors. Fans do not have access to the B2B functionality. Note, there is no guarantee that exhibitors will engage with media or confirm meetings.

How do I create my profile and avatar?

If you are credentialed as media, you can access the portal and app starting June 7 to create your profile and avatar. Once you log in, an avatar creation screen will be displayed for you to create a unique looking avatar that gives you the ability to customize all your features.

What kind of customizations can my profile have?

Your dashboard will be customized based on the selection of interests, games, products and booths you want to follow.

What is a virtual booth?

A virtual booth allows exhibitors to showcase their latest games, products, content and information if they so choose. It is also the main hub for exhibitors to connect with media, industry and fans if that is something they would like to do.

How do I see events exhibitors are hosting?

From the dashboard, members of the media can click on an exhibitor’s booth and then go to the events tab. There they will see all the events offered by that exhibitor.

How do I contact exhibitors?

Media can go to the exhibitor’s booth and request a meeting within the booth calendar.

How do I video conference?

When media request a meeting with an exhibitor, they can also add a link via the video conferencing tool by externally generating it from their preferred platform (Zoom, Hangout, Teams, etc.). Then, they may submit the meeting request to the exhibitor.

If confirmed, exhibitors and media will be able to use the link submitted as part of the meeting request for video conferencing.

 

Where is E3 2021?

Access will be available through the new E3 exclusive online portal and supporting mobile app, as well as other major video platforms. More information on the portal and app, video platforms and media partners is available here. For additional information, sign up using the above form to receive updates on E3 2021.

When and where can I register for E3 2021 as media?

Registration is open for media — apply for credentials here. For additional information, sign up using the above form to receive updates on E3 2021.

What are the requirements to register as media?

Media requirements are clearly outlined on the media registration page. For additional information, sign up using the above form to receive updates on E3 2021.

Do I have to register as media to attend E3 2021?

Only media that meet the requirements listed on the registration page will be approved. If you don’t meet those requirements, we encourage you to refer to the other badge options and submit your registration form accordingly.

What should I expect after I register?

Once your registration is reviewed and all requirements are completed and confirmed, you will receive an email confirmation with further instructions and details. If you do not meet the requirements and/or do not complete the requested steps to register, you will not be approved. Note, credentialed media will be able to access the portal and app starting June 7.

Will there be a limit to credentialed media for E3 2021?

No.

How do I partner with E3 2021?

If you are a member of the media or a publication and would like to inquire about partnering with E3 in any capacity, please fill out this form.

What exclusives, special access or perks do I get as registered media?

Approved media will be able to access the E3 portal and app on June 7, five days before the general public. Through the portal and app, credentialed media can preview exhibitor booths and connect directly with exhibitors using chat, video conferencing and more. Note, we cannot guarantee that exhibitors will be responsive.

 

How do I access the online forums?

There is a link to the forums on the top navigation bar within the portal and app.

How do I “attend” a lounge?

You need to go to booths, events and under events you will see “lounge” events. There, you can click and attend.

How do I visit an exhibitor booth?

From your dashboard you will have an option to click on booths. 

There is also a booths link in the top navigation bar.

How do I use the online calendar tool?

You can access your calendar by clicking on “View All” under your schedule section on the left panel of your dashboard. From there you will be able to look at all the scheduled events on the calendar.

How do I schedule appointments?

Media can request to schedule an appointment or meeting with exhibitors by going to the events section of the exhibitor’s booth and creating a new request for a meeting.

How do I chat?

Under booths there is a send message button where the media can chat with the booth owners. Note, it is not guaranteed that all exhibiting booths will respond.

Is there a gamification component to the portal/app and can Media participate?

Yes, there is a gamification component to the portal. Gamification consists of badges, rewards and points that will be included in the E3 portal and app. The goal of the gamification layer will be to engage with users to inspire collaboration, sharing and interaction. Badge opportunities will include categories such as finishing the onboarding process, creating your avatar, following a booth, watching videos, reading articles, and more. Final results of the top participating attendees will be showcased on E3 Portal Leaderboard.

Will all of the E3 participating companies have booths?

Not all E3 participating companies will have booths.

Will media be able to interact with all exhibitors that have virtual booths?

It is up to the booth owner to determine if they want to or can interact with/respond to media inbound messages or meeting requests. 

Will all exhibitors with booths be staffed to interact with media?

That is completely up to the booth owners — we can’t guarantee that all booths will be staffed or responsive to media. Some booths are just meant to host content for E3 attendees to enjoy. 

What do I do if an exhibitor isn’t being responsive to my meeting requests or direct messages?

If a booth is not being responsive, feel free to continue to try to connect. If ultimately they do not reply, it’s safe to assume they will not be responsive and the booth is meant for visuals and content display.

Who can I reach out to if I’m having issues with the portal and app?

Please contact [email protected] if you are having portal or app issues that are not answered in the FAQs.

Is E3 2021 open to the general public?

E3 2021 will be open to the general public June 12-15. For additional information, sign up using the above form to receive updates on E3 2021.

How much does it cost to attend E3 2021? Is there a paywall?

E3 will be completely free for all attendees and there will not be a paywall. Some materials on the E3 portal may have age restrictions. For additional information, sign up using the above form to receive updates on E3 2021.

When and where will digital badges for E3 2021 be available?

Eligible media can register for E3 2021 beginning on May 24.  Industry professionals and creator/influencers can register beginning on Monday, May 31.  Fans can register beginning on Thursday, June 3. Qualifications required for each category can be found on the registration page.

Which publishers and developers are participating in E3 2021?

The current list of confirmed partners can be found at the bottom of the homepage of the website. The website will be updated as additional partners are confirmed. For additional information, sign up using the above form to receive updates on E3 2021.

Are there any restrictions on what can and can’t be recorded or documented during E3 2021?

Once you are approved as media, you will be sent further information closer to the event with specific details tied to accessing and capturing video content tied to the show. Note, credentialed media will not be able to access the portal and app until June 7.

How do I report abuse in forums?

To report abuse in a forum, please contact [email protected].

How are you keeping my data and personal information safe?

Keeping your data and information protected is our top priority. That is why we are limiting the information we are asking you to share in connection with E3. For example, we are no longer requiring that you provide your government ID to register. In addition to limiting the information we are asking you to share, we have enhanced our processes in other ways, including through the use of multi-factor authentication on key systems.

What if I have more questions that aren’t covered in the media FAQs?

The media FAQs are updated regularly as more information is announced, so feel free to check back. Also, we encourage you to sign up using the above form to keep updated on E3 2021.

More Questions?

Press Kit

Access the official E3 2021 digital assets here.

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